
Image Source: Korean Cultural Center in the Philippines
Everytime a Korean act or K-pop concert will happen in the Philippines, or Korean actor and actress will have a fan meeting, or Korean singer or band will release a new single, it will gonna hit and make a big impact in the Philippines — sold out tickets in less than 24 hours or Philippines will be included to top of the highest hits on itunes. And what about K-drama and Korean movies? Let me share you some of the reasons why Filipinos love Korean Hallyu or Korean culture.
Filipinos are great lover of music.
Filipinos love music and our parents encouraged us to believe that if newborn babies will cry, newborn Filipino babies will gonna sing. It’s a classic joke but seriously, our love of music makes us easily connect with Korean music. We can sing-along with the artist during the concert, we can do some “aegyo” or speaking and singing in baby’s voice or cute display of affection, dance-along or make a cover with some of the hit Korean songs. We can do anything and everything because we love music and we love Korean music.
Filipinos love novelas and dramas.
It all started with tele-novelas or television dramas originally in Spanish dubbed in Tagalog. Then it follows the generation of Chi-novelas or Chinese and Taiwan dramas also dubbed in Tagalog. But when Korean dramas were introduced, it becomes an epic that all ages and all genders watched it even just relying on subtitles. I also see some colleagues who cannot control their inner selves to watch K-dramas and how they finished the 16 episode in just 3 days and the rest are what you called, K-drama marathon or binge-watching till midnight! When I asked some Filipinos about their reason of watching K-dramas, it’s because the ending of each stories is not the typical story that they used to watched and with the mix of cuteness, perfect filming location and season, fast paced story telling and each story captures Filipino’s heart and daily lives which makes it the reason why Filipinos love Korean dramas.
Filipinos love beauty products.
If foreigners loved our sunkissed skin, some (or more) Filipinos would like to achieve the white, fair and smooth complexion. Most products that we can trust are Korean brand and there comes the word “pasabuy” or everytime a Filipino friend will travel, some friends will request to buy a specific product which is cheaper in Korea compared to the prices in local market. But with the increasing number of Korean stores and supermarket in the country, we’re able to buy our favorite Korean products both online and physical store.
Filipinos love to experience other Season aside from Summer
Philippines is a trophical country and we only have Summer season all year round. But now that we love travelling and want to experience Cherry Blossom in Spring, snow-sled and Winter Sonata feels or other new filming location or experience hiking during Fall or Autumn temperature, more and more Filipinos are now stepping out of the box and consider travelling as their new found hobby. And now that some country has relax visa requirements to Filipinos especially Korean visa and because of the Korea-Philippines friendship for over 70 years, Korea is trusting more and more Filipinos by giving a reward vacation and the opportunity for Filipinos to enjoy and explore the beauty of Korea.
Filipinos love mukbang
Samgyupsal? Chapchae? Pat Bingsu? Kimchi? Due to the increasing popularity of K-dramas and Korean reality shows in the country and with the continous growing of affordable, unlimited and eat-all-you-can Korean restaurants in almost every corner, how can we resist the temptation of authentic Korean foods which passed the standards of every Filipino household.
Filipinos are forever “young at heart” generation
It is true that our population is getting bigger and bigger but according to 2019 report, the Philippine population has the largest percentage of young generation and for about 28 percent of the total population, it covers the age between 10 to 24. And both young generation and “young at heart” Filipino fans may cover a big percentage of attending K-pop concerts, conducting an activity or tribute for their idols and maybe the biggest influencer and supporter in all social media platforms.
These are some of the reasons behind the fondness of Filipinos to Korean Hallyu. But did we also notice that Korea also love Filipinos? Just this year when Philippine’s smallest but one of the world’s dangerous Taal Volcano has erupted in January 2020, they sent $ 200,000 worth of relief operations and last April 2020, they also provided humanitarian assistance and donated worth $ 500,000 which consist of a total of 35,000 COVID- 19 test kits. And last May 22, 2020, Korean government also honored the Filipino Veterans during Korean War and help the elderly veterans. They donated and handed over 50,000 mask last May 2020 and with the continuous friendship, love and support of Filipinos and Korean, we can be able to join hands together and overcome together any crisis that arise in this world.
[My article “Six Reasons Why Filipinos Love Korean Culture” has been officially published and also available at Talk Talk Korea website dated May 21, 2020].
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